Prima banka Slovensko, a.s. is a Slovak bank specializing in retail banking, serving individual clients, self-employed individuals, small and medium enterprises, and municipalities. Services include account maintenance, deposits, loans, and payments. The bank operates through a wide branch and ATM network and online channels. Its unique selling proposition is simplicity, transparency, and speed in banking processes, particularly in mortgage lending and refinancing. Prima banka focuses on building long-term customer relationships and offers competitive loan terms with efficient processes, making it a leader in customer satisfaction and loyalty in the Slovak market[1][2].