Premier Service Medical Aid Society (PSMAS) is a leading medical insurance funder in Zimbabwe, established in 1930. It offers innovative medical solutions to individuals, families, and businesses, with a focus on civil servants, students, and the private sector[1][3]. PSMAS provides cost-effective quality healthcare services and products, aiming to be the leader in affordable healthcare[1]. Its unique selling proposition is its extensive experience and commitment to providing accessible healthcare to a large membership base of over 900,000 members across Zimbabwe[1][3].