Pioneer Property Zone Services (ICS Realty Group) is a leading real estate company specializing in retail real estate. Established in 2005 as a joint venture between ICS Realty and Old Mutual Property, it offers comprehensive services including investment advisory, development, leasing, tenant fit-out management, mall management, and IT services[1][4]. Their target audience includes developers, landowners, and retailers. The unique selling proposition is their holistic approach to maximizing retail asset potential through pan-India operations and deep market understanding[5].