PhonePe is an Indian fintech company offering digital payments and financial services. It provides a UPI-based payment app for consumers to send/receive money, pay bills, and more. Services include insurance, investments, and lending. For businesses, PhonePe offers payment gateways, offline payments, and advertising solutions. Its target audience spans individuals and small to medium-sized merchants across India, particularly in Tier 2 and 3 cities. The unique selling proposition is its seamless, cost-effective payment solutions with high success rates, leveraging UPI and other payment methods. PhonePe is recognized as India's #1 Trusted Digital Payments Brand[1][3][5].