PashaPay is a leading financial organization in Azerbaijan, offering convenient, fast, and secure payment solutions. It provides services through MilliOn terminals and the m10 e-wallet, facilitating over 45 million annual transactions and 55 million transactions respectively[1][3]. PashaPay targets individuals and entrepreneurs, simplifying transactions with commission-free domestic money transfers[1]. Its unique selling proposition is the integration of various fintech services, including QR payments and loans, within a single ecosystem[3]. As part of Pasha Holding, it leverages a strong financial network to enhance its offerings[5].