PASHA Life Insurance is a leading life insurance company in Azerbaijan, part of the PASHA Holding Group. It offers various insurance products, including term life, endowment life, disability, critical illness, and compulsory insurance against industrial accidents[1][5]. The company targets both individual and corporate customers, focusing on personalized services using modern technology[5]. Its unique selling proposition is its commitment to customer needs and social responsibility, along with its strong market presence and international quality certifications like ISO 9001:2008[1][5].