Pasargad Electronic Payment Company is a subsidiary of Pasargad Financial Group, established in 2006. It provides electronic payment solutions, including POS terminals and internet payment services, serving over 500,000 merchants in Iran[1][2]. The company's target audience includes businesses and consumers seeking secure payment options. Its unique selling proposition (USP) lies in offering modern payment instruments while adhering to national and international standards, making it a reliable choice for electronic transactions in Iran[2].