ONE Cash is a fintech company offering mobile money services, primarily in Yemen. It provides a safe, reliable, and fast alternative to traditional banking by allowing users to manage finances without a bank account[2][4]. Services include cash access, airtime purchases, money transfers, bill payments, and merchant payments[4]. The target audience is individuals seeking financial inclusion and convenience. The unique selling proposition is its ability to offer comprehensive financial services via a mobile app, enhancing financial freedom and accessibility in regions with limited banking infrastructure[1][2].