National Building Society (NBS) is a Zimbabwean financial institution offering a range of services including mortgages, loans, savings accounts, and insurance products. Their target audience includes individuals, civil servants, and private sector employees. NBS provides financial assistance for property purchases and offers protection through homeowners and life insurance. Their unique selling proposition is providing accessible and affordable financial services to Zimbabweans, focusing on building communities through housing solutions. They also offer specialized accounts for students and everyday transactions, making them a comprehensive financial partner for various needs.