NATSAVE is a government-owned non-bank financial institution in Zambia, established in 1972. It offers services such as savings accounts, loans, and operates various savings schemes[1][4]. NATSAVE serves both individuals and government agencies, particularly through partnerships like the Food Reserve Agency and Fertiliser Support Programme[1]. Its unique selling proposition is providing accessible financial services to a broad audience, including rural communities, while supporting national agricultural initiatives. The target audience includes individuals seeking basic banking services and government entities requiring financial management solutions[1][4].