The National Retail Association (NRA) is a not-for-profit organization representing Australian retailers. It provides services like legal advice, HR resources, migration support, training, and advocacy on government policies[1][2]. The NRA targets retailers across Australia, offering exclusive member benefits such as industry insights, networking events, and discounts on business services[1][2]. Its unique selling proposition is its comprehensive legal practice and industry-specific advice at competitive prices, making it a trusted partner for retailers navigating complex workplace relations and regulatory challenges[1][2].