National Bank for Agriculture and Rural Development (NABARD) is India's apex development bank focused on promoting sustainable agriculture and rural development. It provides financial and technical support through loans, guarantees, and blended finance, targeting rural infrastructure, agriculture, and microfinance sectors. NABARD's services include refinancing, banking supervision, and development initiatives like the SHG Bank Linkage Programme. Its target audience includes farmers, rural artisans, and small-scale entrepreneurs. The unique selling proposition is its comprehensive approach to rural prosperity through innovative financial interventions and partnerships with global organizations.