MSC McKay (Ja.) Limited is Jamaica's premier motor assessment company, offering services like vehicle valuations, property rebuild valuations, consultancy, and vehicle history reports[3][4]. They provide an innovative concierge valuation service where assessors visit clients at their preferred locations[1]. Their target audience includes individuals and businesses needing vehicle appraisals and related services. The unique selling proposition is their convenient, appointment-based service that values clients' time by bringing assessments to them, ensuring peace of mind through premium service[1][3].