MoneySmart Group is a leading personal finance company in Southeast Asia, founded in 2009 and headquartered in Singapore[1][3]. The group encompasses two main brands: MoneySmart and Bubblegum. MoneySmart serves as a financial marketplace and content platform, offering comparisons and advice on various financial products such as loans, credit cards, and insurance[1][2]. Bubblegum, launched in 2022, focuses on creating digital-first insurance products[1]. ### Key Features and Achievements: - Expansion and Growth: MoneySmart Group has expanded from Singapore to Hong Kong SAR and has grown significantly, achieving a Compound Annual Growth Rate (CAGR) of 34% in revenue from 2018 to 2023[1]. - Financial Products and Services: The platform facilitates transactions across multiple financial products and has attracted over 60 million visits in the last two years[1]. - SmartRewards Program: Introduced in 2023, this program allows users to earn and redeem points for rewards from major brands like Apple and Amazon[1][2]. - Partnerships: MoneySmart has built strong relationships with over 120 financial institutions, enhancing its position as a trusted intermediary in personal finance[1]. ### Financial Overview: - MoneySmart Group has raised a total of $11.96 million in funding, with its latest round being Series B[3]. - The company is included in expert collections related to wealth tech and fintech[3]. ### Recent Developments: - Celebrated its 15th anniversary in 2024, marking significant milestones in empowering consumers with smarter financial decisions[1]. - Conducted a study highlighting the influence of parents' financial behaviors on their children's financial habits in Singapore and Hong Kong[3].