The Monetary Authority of Singapore (MAS) is the central bank and financial regulator of Singapore, established in 1971. It oversees monetary policy, banking, insurance, and securities, managing foreign reserves and issuing currency. MAS focuses on exchange rate management to promote economic stability. Services include financial regulation, anti-money laundering efforts, and promoting fintech innovation. The target audience includes financial institutions and the broader economy. MAS's unique selling proposition is its effective exchange rate policy framework, which supports Singapore's status as a stable financial hub. This approach ensures price stability and fosters sustainable economic growth.