Masan Group is a leading Vietnamese conglomerate operating in consumer goods, retail, high-tech materials, and financial services. They offer a wide range of products, including food and beverages, meat, and high-tech materials like tungsten. Their retail platform, WinCommerce, provides over 20,000 items across Vietnam. Masan targets the Vietnamese consumer market, focusing on convenience and quality. Their unique selling proposition lies in integrating offline and online consumer-tech ecosystems, offering tailored products and services that align with modern Vietnamese lifestyles. This approach positions Masan as a premier consumer-focused business group in Vietnam[1][3][4].