Malaysia External Trade Development Corporation (MATRADE) is the national trade promotion agency of Malaysia, established under the Malaysia External Trade Development Corporation Act 1992. It promotes and develops Malaysia's external trade, focusing on exports of manufactured and semi-manufactured products. Services include trade advisory services, market research, training programs, and participation in international trade fairs. The target audience is Malaysian exporters and foreign importers. Unique Selling Proposition (USP): MATRADE provides comprehensive trade promotion and development services, positioning Malaysia as a globally competitive trading nation by offering strategic market intelligence and networking opportunities.