Lunar is a 100% digital bank founded in 2015, offering services to manage money smarter. It provides free accounts, up to 1.50% interest, budgeting tools, and investment options. The bank operates in Denmark, Sweden, and Norway, targeting individuals and entrepreneurs. Unique Selling Proposition (USP): Lunar's digital-only approach eliminates physical branches, reducing costs and offering transparent, fee-free services. It also emphasizes environmental responsibility through initiatives like Project Blue. The bank's user-friendly app and AI assistant enhance customer experience, making it a preferred choice for those seeking modern, accessible banking solutions[1][2].