Limak Holding is a Turkish conglomerate operating in multiple sectors: construction, energy, cement, tourism, infrastructure investments, food, technology, and aviation. They specialize in infrastructure projects globally and generate energy from sustainable sources. Their target audience includes governments, businesses, and consumers seeking construction, energy, and hospitality services. The unique selling proposition (USP) of Limak is its diversified portfolio and commitment to sustainable development, offering comprehensive solutions across various industries while focusing on environmental and social responsibility. This approach enables them to provide integrated services with a strong emphasis on efficiency and societal impact.