Lendela is a fintech company that connects lenders and consumers, offering a platform for comparing and applying for various loans, including personal, home, and business loans. Their unique selling proposition is a reverse auction model that provides customers with multiple tailored loan offers from a single application, saving them time and potentially reducing interest rates by up to 15 percentage points. Lendela serves individuals and SMEs primarily in Singapore and Hong Kong, targeting those seeking transparent and cost-effective loan options. Their service is free for borrowers, offering a viable alternative to high-cost loans.