Kifiya Financial Technology PLC is a digital service provider offering electronic, branchless banking, and mobile money services in Ethiopia. They leverage AI and alternative data for scoring and rating, providing FinTech, AgTech, and mobility solutions[1][5]. Their services target MSMEs, smallholder farmers, and commuters, promoting financial inclusion[5]. Unique Selling Proposition (USP): Kifiya combines extensive ICT expertise with international best practices to create scalable, secure platforms for financial and non-financial services, making transactions simple and affordable[1][3]. Their focus on digital inclusion and innovative technology sets them apart in the Ethiopian fintech landscape.