Karta Gift Cards is a gift card platform based in New South Wales, Australia, focused on enhancing the gift card experience for both merchants and consumers. The company employs an API-first approach, allowing for the easy issuance and distribution of gift cards without the need for software integrations. Karta offers a variety of services, including branded digital gift cards powered by Mastercard, customizable gift cards for businesses, and a scalable platform suitable for various gifting programs. Karta has established strategic partnerships, including a collaboration with the Commonwealth Bank of Australia, which acquired a 20% stake in the company. Additionally, a partnership with VisaNet enables customers to purchase gift cards from over 80 million merchants globally. The company has raised $15 million in funding and generates revenue through transaction fees and interest on stored funds. Karta's innovative solutions aim to democratize access to gift card technology and improve the gifting experience.