Kard is a financial technology company based in New York, founded in 2015. It operates as a rewards-as-a-service platform, focusing on enhancing loyalty programs for financial institutions and marketers. Kard simplifies the rewards experience for cardholders, banks, and merchants through a customizable API that allows for quick setup and integration of loyalty programs. The company’s API enables banks, card issuers, and marketers to create personalized loyalty programs that boost cardholder engagement and merchant retention. Kard serves over 45 million cardholders and supports thousands of merchants across the United States, targeting a significant audience, including Gen Z and Millennials. Kard is committed to security, being PCI Compliant and SOC 2 certified, ensuring high standards of data protection. With approximately 73 employees, Kard generates $39.7 million in revenue and has raised $23.87 million in funding from notable investors. The company is led by Founder and CEO Ben Mackinnon.