JustiFi is a fintech company that offers a comprehensive suite of white-label tools designed to help software companies and platforms enhance their fintech capabilities. The company focuses on providing a full-stack infrastructure for embedded finance solutions, aiming to create a fairer model for fintech services, particularly in payments, through its PayFac Direct™ pricing model. JustiFi's offerings include payment solutions, insurance and warranties, Buy Now, Pay Later (BNPL) services, and lending options for both businesses and consumers. These products can be easily integrated using low-code APIs or web components, allowing platforms to customize them to match their branding. JustiFi also provides a hosted onboarding solution for collecting and managing customer data, enabling platforms to assess their fintech readiness. The company targets software companies and platforms looking to innovate in the fintech space. Recently, JustiFi raised new capital to support its mission of empowering platforms to reach their fintech potential.