Jordan Commercial Bank is a Jordan-based public shareholding company offering banking and financial services. It operates in three segments: Personal Banking, Corporate Banking, and Treasury. Services include electronic banking, various accounts, retail loans, card services, corporate credit facilities, and investment services[5]. The bank targets both corporate and retail clients across Jordan with 36 strategically located branches[3]. Its unique selling proposition is providing customized, high-quality financial solutions while making a positive social impact through corporate social responsibility initiatives[3].