Jerusalem Insurance Company (JICO) is a leading insurance provider in Jordan, established in 1975. It offers a wide range of life and non-life insurance products, including property, fire, engineering, liability, marine, aviation, and personal insurance services like health and car insurance[1][3]. JICO targets industrial and commercial enterprises, as well as individuals and families[3]. Its unique selling proposition is providing innovative, cost-effective solutions with a people-centric approach, promising to be "With you, anytime, anywhere"[1]. This commitment to customer support and tailored protection solutions sets JICO apart in the Jordanian insurance market.