Jai Kisan is a fintech company based in Mumbai, India, founded in 2017. It focuses on providing digital-first rural credit solutions to enhance financial accessibility for farmers, retailers, and businesses. The company aims to transform rural finance by offering services such as instant credit, supply chain financing, and Buy Now Pay Later options. Jai Kisan provides quick, collateral-free loans to over 800,000 farmers and supports more than 100,000 rural businesses. Its services include BharatKhata, which helps retailers manage customer payments, and BharatCredit, offering working capital solutions for MSMEs and corporates. The company operates across more than 5,000 pin codes in over 11 states in India, utilizing various channels like a mobile app, partnerships with local retailers, and online marketing to reach its diverse customer base.