iyzico is a Turkish fintech company founded in 2013, offering AI-based payment solutions to businesses. It provides services like iyzipos, enabling merchants to accept various payment methods online without needing separate POS terminals[1][2]. iyzico's platform includes analytics, fraud protection, and buyer protection services, enhancing the online shopping experience[3][4]. The target audience includes e-commerce sites and online merchants. The unique selling proposition is its ability to simplify complex payment processes, making financial services accessible to everyone, including those without banking services[3][4]. iyzico was acquired by PayU in 2019[1][3].