IREP Credit Capital Private Limited is a Mumbai-based Non-Banking Financial Company (NBFC) established in 2012. The company specializes in providing secured business loans to Micro, Small, and Medium Enterprises (MSMEs) in semi-urban and rural areas. IREP employs a "phygital" model, blending technology with doorstep services to facilitate credit access in tier 3 and tier 4 towns across Andhra Pradesh, Telangana, and Karnataka. IREP offers collateral-backed loans tailored for MSMEs, including the Dhan Sankalp Loan, which addresses immediate working capital needs. The company focuses on financial inclusion, particularly for underserved entrepreneurs, and emphasizes women empowerment. With 93 branches in southern India, IREP serves various sectors, including retail, manufacturing, and trade. The company aims to generate employment and promote financial literacy, aligning with national economic empowerment goals.