Investor's Business Daily (IBD) was founded in 1984 by William J. O'Neil and rebranded in 1991. The company aims to provide individual investors with the same information that professionals use, helping to level the playing field between Wall Street and Main Street. In March 2021, IBD was acquired by News Corp and continues to operate as a standalone brand from its headquarters in Los Angeles. IBD offers comprehensive financial news and data through its newspaper and online platform. It provides stock lists, performance ratings, and market data to assist investors in making informed decisions. The company is well-known for its CAN SLIM investment strategy, which focuses on identifying high-performing stocks and is featured in the weekly IBD 50 Index. Since moving primarily online in 2016, IBD has developed a range of digital tools and resources to promote financial literacy among retail investors.