Invest Seoul is a Foreign Investment Promotion Agency established by the Seoul Metropolitan Government in February 2022. Its mission is to make Seoul an innovative economic hub for global companies and professionals by fostering a foreign investment-friendly environment. The agency provides comprehensive support to foreign investors and local businesses, helping to attract global capital and facilitate international expansion. Invest Seoul offers a range of services, including investment promotion through seminars and networking events, market intelligence, and regulatory guidance. It assists global firms with site selection and regulatory support while connecting high-potential local companies with foreign investors. The agency also supports startups by providing networking and funding opportunities, operating a global startup base to encourage innovation. Recent initiatives include the Global Robot City project and the Seoul Vision 2030 Fund, aimed at enhancing the city's position in technology and startup growth.