Innoviti Technologies, founded in 2002 by Rajeev Agrawal, is a fintech company based in Bengaluru. It specializes in integrated payment solutions and collaborative commerce services, holding a significant 76% market share in the enterprise payment technology sector in India. The company focuses on facilitating seamless transactions across both digital and physical channels, while promoting partnerships among brands, banks, and merchants to enhance customer engagement and retention. Innoviti offers a range of services, including online and offline payment gateways that support various digital payment methods such as credit/debit cards, EMI, and UPI. Its Collaborative Commerce Platform helps merchants and brands work together on targeted promotions and loyalty programs. Additionally, the Unipay Next payment terminal is designed to streamline transactions and integrate value-added services for merchants. With $92.22 million raised in funding, Innoviti continues to grow and serve enterprise merchants, emphasizing scalability and integration with existing systems.