Infinicept is a fintech company founded in 2014 by Deana Rich and Todd Ablowitz, who bring extensive experience in payment technology, risk management, and compliance. The company specializes in embedded payment solutions, helping software companies integrate payments seamlessly while maintaining control over the merchant experience. Infinicept has grown to serve clients in over 25 countries, processing an annualized gross payment volume exceeding $15 billion as of 2023. The company offers a range of services, including its PayOps Platform, which streamlines underwriting and risk management for payment facilitators, and Launchpay, a PayFac-as-a-Service solution that covers the entire payment facilitation process. Infinicept also provides advisory services focused on compliance and embedded payment strategy. Recognized on the Inc. 5000 list of fastest-growing U.S. companies for four consecutive years, Infinicept is a significant player in the embedded finance market, aligning with the Embedded Payments Bill of Rights to promote transparency and autonomy in payments.