Indo Iceland is a digital savings bank offering a people-centric banking experience. It provides savings accounts and debit cards with no transaction fees or hidden costs, along with better exchange rates for international transactions[1][3]. The bank targets Icelandic residents, focusing on simplicity and transparency[1][2]. Its unique selling proposition is the elimination of unnecessary fees, aiming to change the banking culture by offering fair and transparent services[2][3]. Users can influence the bank's development through community engagement[3].