IMB Bank is an Australian mutual bank established in 1880, offering retail and business banking services, including home and personal lending, savings, transaction accounts, and term deposits. They also provide insurance and financial planning services. Their target audience includes individuals and businesses across NSW, ACT, and Melbourne. The unique selling proposition (USP) of IMB Bank is its commitment to community support and customer satisfaction, recognized as one of the world's best banks by Forbes and having Australia's most satisfied customers according to Canstar[1][2][3].