IIFL Finance, originally founded as Probity Research and Services Private Limited in 1995, is a prominent financial services provider in India. The company, which underwent several name changes, became India Infoline Limited in 2001. IIFL offers a wide range of financial products and services, including broking services for retail and institutional clients, consumer finance options like Gold Loans and loans for MSMEs, and wealth management services under the IIFL Wealth brand. In addition to these services, IIFL provides asset management, life insurance products, and housing finance solutions. The company also has a venture capital and private equity arm, having established the India Infoline Private Equity fund in 2008. IIFL caters to a diverse clientele, including individual investors, institutional clients, and small businesses, emphasizing a customer-centric approach and financial inclusion.