Ignition Advice is a financial technology company based in Sydney, Australia, founded in 2014. The company specializes in hybrid digital advice solutions that combine automated tools with human expertise, enabling financial institutions to enhance their advisory services through technology. The company offers configurable, bank-grade-compliant platforms that streamline the delivery of advice across investment, retirement, and insurance products. Their hybrid advisory models support various client journeys, including adviser-led, customer self-serve, and customer-assisted options. Key features of their platform include seamless integration with existing systems, customizable advice workflows, and robust security measures to protect data. Ignition Advice primarily serves financial institutions such as wealth managers, insurers, and retirement providers. Their technology helps partners reduce costs, improve scalability, and ensure compliance with regulatory standards. The company is actively involved in shaping industry standards and has raised a total of $1.55 million in funding.