Hyundai Capital Canada is a financial services subsidiary of the Hyundai Motor Group, based in Toronto. The company supports the growth of the Hyundai, Kia, and Genesis brands in Canada by providing a range of automotive financing solutions. As a captive automotive finance company, it partners with manufacturers and dealerships to offer competitive and convenient financing options for customers. The primary customers include individuals purchasing vehicles from Hyundai, Kia, and Genesis, as well as the dealerships themselves. Hyundai Capital Canada focuses on attracting and retaining these customers by continuously developing innovative financial products and services. The company promotes a corporate culture that values talent and encourages new ideas, ensuring an inclusive environment for employees and customers alike.