Hugosave is a fintech company based in Singapore, founded in December 2019 and launched in July 2021. It serves as an all-in-one digital financial companion, offering banking, savings, and investment services on a single platform. The company promotes financial education and accessibility through its "Little, Often, Early" philosophy, encouraging users to develop sound financial habits by saving and investing small amounts over time. The services provided by Hugosave include a digital account for everyday transactions, automated savings tools with customizable goals, and low-barrier investment options such as fractional gold investments. The company holds several regulatory licenses, including a Major Payment Institution Licence and a Financial Adviser’s Licence, ensuring operational credibility. Hugosave targets individuals seeking financial literacy and automated wealth-building tools, particularly appealing to younger generations and new investors. Its user base has grown significantly, reflecting the effectiveness of its accessible and habit-forming model.