The Housing Industry Association (HIA) is Australia's largest residential building organization, representing over 60,000 members in the housing industry. It offers services such as policy advocacy, industry data, legal and technical advice, training, and industry awards. HIA's target audience includes builders, contractors, designers, and suppliers. Its unique selling proposition is its comprehensive support and advocacy for the residential building sector, enhancing business practices and promoting affordable housing. HIA's mission is to promote policies and services that enhance members' business practices, consistent with high professional standards[1][3][5].