HitPay is a fintech company based in Singapore, founded in 2016 by Aditya Haripurkar and Nitin Muthyala. It specializes in unified payment solutions for small and medium-sized businesses (SMBs) across the Asia-Pacific region. Regulated in six APAC jurisdictions, HitPay simplifies cross-border payments while ensuring compliance with local regulations. The company is backed by notable investors, including Tiger Global, Y Combinator, and Global Founders Capital. HitPay offers a range of services, including payment processing that supports over 50 payment methods and 150+ currencies through a single API. Its omnichannel solutions unify online and offline transactions, and the platform includes tools for fraud mitigation. HitPay also provides a no-code platform that allows SMBs to customize payment workflows easily. Additional offerings include a free online store builder, card readers for in-person payments, and a unified dashboard for transaction tracking. The company focuses on helping APAC-based SMBs and growth-stage businesses establish scalable payment infrastructures.