Hilti Group is a multinational company specializing in construction, building maintenance, energy, and manufacturing industries. They offer power tools, fasteners, anchors, design software, and services for professionals. Their target audience includes construction professionals worldwide. Hilti's unique selling proposition is its commitment to innovation, investing around 6-7% of sales in R&D, and direct customer relationships, ensuring products are tailored to customer needs, making construction simpler, faster, and safer[1][3][5].