High Rock Accounting is a technology-driven accounting firm based in Scottsdale, Arizona, founded in 2014 by Liz Mason. With a team of 11 to 50 employees, the firm focuses on modernizing accounting practices through innovative solutions that enhance efficiency and empower clients. The company offers a range of services, including full-scale accounting outsourcing, tax services, CFO advisory, and technology integration. Their accounting outsourcing encompasses bookkeeping, payroll processing, and financial reporting. Tax services include planning, compliance, and audit protection. High Rock Accounting also provides strategic financial guidance and implements automated tools to improve data accuracy and reduce manual workloads. High Rock Accounting targets small to mid-sized businesses across various industries, including startups and professional services. Their tech-first approach and commitment to cost reduction make them a valuable partner for businesses looking to enhance their accounting functions with scalable, technology-enhanced solutions.