Hepsipay is a financial technology and digital payments company based in Istanbul, Turkey. Founded in 2015, it operates as a subsidiary of Hepsiburada, the largest e-commerce platform in the region. Hepsipay focuses on providing accessible and secure online payment services for consumers and businesses, enhancing the digital payment experience. The company specializes in online payments, electronic commerce payment systems, and fraud protection. Hepsipay is known for launching Turkey's first 'Buy Now, Pay Later' (BNPL) service, offering customers flexible payment options. Through strategic partnerships with companies like Paycell and Visa, Hepsipay continues to expand its payment offerings and strengthen its position in the fintech landscape. Its services are integrated into Hepsiburada's platform, connecting millions of members with a wide range of products.