HBL Asset Management Limited is a financial services firm based in Karachi and operates as a wholly-owned subsidiary of HBL, Pakistan’s largest bank. The company specializes in investment banking, fund management, and asset management services, generating an annual revenue of $7.8 million and employing 365 people. HBL Asset Management offers a range of products, including conventional and Shariah-compliant mutual funds, exchange-traded funds like the HBL Livestock Fund, and pension schemes. They provide tailored investment solutions through separately managed accounts for high-net-worth clients. The company also emphasizes digital platforms, such as the HBL Savings App for retail investors and customer support via WhatsApp. With a focus on expanding retail investor participation, HBL Asset Management aims to enhance its market presence through educational resources and digital tools. Their vision is to enable people to advance with confidence and success, while their mission is to make investors prosper and create value for stakeholders.