Hard Rock International is a prominent hospitality and entertainment company founded in 1971 with the opening of the first Hard Rock Cafe in London. Over the years, it has grown into a diverse brand that includes themed restaurants, hotels, casinos, live music venues, and extensive memorabilia collections, operating in more than 70 countries. The company is known for its unique blend of rock-and-roll memorabilia and dining experiences. Hard Rock Cafes offer American cuisine in a vibrant atmosphere filled with music history. The brand also features luxury hotels and resorts that provide live music, spa services, and curated music experiences. Additionally, Hard Rock operates casinos that combine gaming, entertainment, and dining, along with retail shops selling signature merchandise. The company has a strong focus on live events, hosting concerts and music specials at its "Hard Rock Live" venues. With a global presence in major cities and a rich collection of over 86,000 memorabilia items, Hard Rock International appeals to music enthusiasts, tourists, and luxury travelers seeking immersive cultural experiences.