Happyness Factory is a goal-based investing platform offering personal financial coaching to help individuals achieve their life goals. They provide systematic planning and reliable guidance to ensure smart investments. Their services include identifying goals, creating achievable plans, analyzing risk appetite, and executing investment plans. The target audience includes families and high-net-worth individuals seeking financial freedom. The unique selling proposition is their "Led by Technology, Assisted by Humans" approach, combining technology with human expertise to deliver personalized financial solutions, aiming to make customers "HappyRich" by aligning investments with personal goals[1][2].