HappyCredit is a fintech startup based in Bengaluru, Karnataka, India, founded in 2020 by Jitendra Kumar and Ashish Virmani. The company aims to enhance the e-commerce shopping experience for India's 400 million online shoppers by offering credit solutions, instant rewards, and shopping inspiration. The company has developed several products, including Aishback, which provides instant cashback rewards that can be transferred directly to users' bank accounts. HappyCredit also plans to introduce Checkout Finance, a credit product designed to streamline online payment processes. The platform supports multiple payment methods, including credit/debit cards and UPI, while ensuring user security with 256-bit SSL encryption. HappyCredit partners with over 50 e-commerce brands, such as Flipkart, Myntra, and Ajio, and is looking to expand into offline retail. The company has raised $670K in funding and aims to grow its user base to 1.5 million within a year.