GUM is a consulting firm based in Hong Kong, specializing in the health and wealth industry. The company focuses on Mandatory Provident Fund (MPF) services, pension planning, employee benefits, actuarial services, investment management, corporate risk management, and individual financial planning. GUM originated from Gain Miles, established in 1980, and rebranded in 2022 to emphasize its commitment to client needs. GUM provides tailored solutions to help corporate clients and their employees navigate financial and benefits planning. The firm is known for its expertise in MPF and pension services, making it a trusted partner in the local business community. GUM also engages in research, publications, and educational programs to enhance understanding of financial matters. Operating primarily in Hong Kong and Macau, GUM serves a diverse clientele, reinforcing its strong presence in the financial services sector.