Guernsey Finance is a joint government and industry initiative promoting Guernsey as a leading international finance centre. It offers services in marketing, communications, and business development, focusing on investment and funds, private wealth, insurance, pensions, and banking. The target audience includes global financial institutions and investors. Guernsey Finance's unique selling proposition is its expertise in sustainable finance and its position as Europe's premier domicile for captive insurance, offering a flexible regulatory environment and access to global investors[1][2][3].